Friday, 1 October 2010

Andrew Goodwin's Theory On Music!

Andrew Goodwin's feels that traditional narrative analyes (usin such ideas Todorov) don't really apply to pop videos, because pop video's aren't trying to be avant garde - it is just that they approach narrative from a differen angel to novels and films.

The main reason for the differen narrative structures are as followed:

1. Pop videos are build around song - and often songs do not pose traditional narrative structures 9 normality-problem-resolution).
2. The pop video usues singer both as narraor and as a character.
3. The singer often looks directly at the camera - this is and extension of (music-hall) performance and trying to involve the viewer at home with performance.

Pop videos rely on repitition. Often video's repeat images in the same way music repeats chorises or lines. Also the repitition in songs of parts or rhythms of other song (intertextuality) means that we become familiar with the genre and have certain expectations. Lastly the video would be played on TV, the song would be played on radio and ther might be ab advertising film or TV tie-in making the song familiar through repitition.

There are three types of relations btween songs abd videos: Illustration, amplification and disjuncture.

1. Illustration: This where the videos tells th story of the lyrics "pap don't preach" (madonna) for example. Dance is often used to express the feelings/moods in the song.

2. Amplification: Occurs when the video introduce new meanings that do not contradict with the lyrics but add layers of meaning.

3. Disjuncture: this where there is little connection between the lyrics and video or where contradicts the video contradicts the lyrics. Michael Jackson's Man In The Mirror is an example of this. he song is about self-realisation bu the video is full of radical world events.

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