What have I learnt overall

What have I learnt from the process overall ?

This has been an exciting and interesting coursework allowing me to improve on my skills and really show off my existing skills. 

I have made huge improvements practically, really focusing on improving what I found hard before. 

I have really enjoyed this piece of work! 

4. What have you learnt from your audience feedback ?

These are a few videos for our feedback on the day of our screening. We had very good feedback for our music video and we are very proud of it.
Improvements: 

More locations, different shot types, lighting, focus on camera work i.e the stillness of the camera. 

What have I learnt from audience feedback ?
When first discussing ideas for our music video with the group we were buzzing to to get cracking on making the music video. As our music video belonged to the genre of 'RnB' We had to be careful and strict that we would fufill everything to make a realistic rnb video. When making the video we discovered it was not as easy as it seems and not all your ideas may work.   We watched other students music videos, focusing on the variety of shots they might have, discussing ideas and asking for advice on some of the improvements we could make.

3. How did you use media technologies in the construction and research planning and evaluation stages ?

Researching & Planning This was particulalry for me one of my favourite and most interesting parts of the coursework,I enjoyed researching things about my original artist, being able to create my target audience and use programmes such as Youtube & Blogger for the research and planning stages. 
The research and planning stages meant that there was alot of stopping and starting, and coming up with new ideas so it was important to do alot of research. We had to do a lot of research for tasks such as 'potential artists, or 'potential songs' without the use of Youtube or Blogger or Google it would have been difficult to fufill these tasks.


As the original artsit was Estelle her offical website helped us alot. http://www.estellemusic.com/ 




What did you use to film ?


Brand new state of the art cameras allowed us to have a professional outcome, we were able to film professionally being able to film shots and have a variery of shots.


We were also lucky enough to use professional like studio space such as the 'Green screen ' when filming. Unfortunately the green screen footage wasnt the outcome we wanted it to be but atleast we were able to gain experience from professional filming.


Editing & Programmes


During the editing process we used programes such as Final cut pro to edit our videos! this was tricky for m as I struggled with it but after practice and help I got the hang of it. When creating our digipack & advert   we used the programe photoshop to create a professional advert and digipack.


Short video interview at the bottom of the page

2. How effective is the combination of your main product (video) and ancillary texts (digi pack and advertisment)



digi pack 

 We tried to achieve making clear visual links between the digi pack and advert by using the same colour scheme for both products. Same style of fonts and similar images, ones that our target audience will recognise and enjoy.

As our artist is relatively new it was important to focus on setting up her image. 

Our audience can recognise these products as linked products, the

  style of both products share the same theme.  

                                                          

 In our advert and digi pack there is a clear visual image and logo's  of where our target audience can buy this music, it also allows the audience to engage with the new artist. 



Advert



                                                              

 I chose to use image as my main focus for both my products as thats what I believe my target audience would particularly enjoy. Our chosen target audience being young females or females in general would admire indiya and see her as a role model, someone they would admire for fashion tips. Large visual images of Indiya's name are written in large fonts so her face and name are both recognisable when advertising.  

Finished Digipack & Advert

Evaluation- In what ways does your media product use,develop or challenge forms and conventions of real media products ?

                                                                        

Estelle:  A popular Rnb artist, upcoming in America and established in the U.K. Estelle is seen as an independent strong artist influencing young females. She is a strong figure in the black community and mainly sings about her past experiences and the conventional topic of 'love'. 


Our artist: Indiya - Heavily influenced by 'Estelle' and other similar RnB artists. We wanted our artist to share the same conventions 'Indiya' a young upcoming artist is strong in the U.K Industry. 
A lot of her profile is based on image, she rely's on her loyal fan base to help boost her popularity. 

Other products: Following the conventional image of many RnB artists, when producing my digipack and advert I used a strong clear close up image so the target audience could establish the new artist. 
Following a clear strong colour scheme portraying a very girly theme and following the strong image our artist carries so it is recognisable.

Strong influences with images -  
A close up image, allows the audience to recognise the artist. As a new artist it is vital to have a close up image with the name of the artist clearly shown so we can establish the artist. 

The videos: 

What really influenced us whilst watching Estelle's video ? 


Following a narrative - directing the video as if it was a journey 

Using similar every day, urban locations, city life.


We were heavily influenced by the original video, we enjoyed Estelle's 'performance' 

We wanted to show this in our video, following the strong RnB genre and really 'showing off our artist. 
  

Shortlist of design ideas

Discussing and researching ideas in class led me to want to have a very similar digipack very similar those that are in my genre. This meaning having a lot of close up images, and a strong colour scheme that would represent the artist's image solidly.

My idea being similar to this.  A Strong image of the artist with the clear logo.  It clearly has the name of album. As my artist is generally new to the music scene it is vital for these conventions.

Some Ideas >

 A strong and clear but simple colour scheme exactly what I want
and the same colours too. My artist always integrates her strong image and colour scheme with the majority of the products she has.

Do's & Don'ts for digi pack design

Always keep a strong but simple colour scheme i.e keep to a minimal of three colours, too many colours will be confusing and also messy!

Don't use that many images.. it is NOT a c.d cover it is a digi pack. Keep a clear design running through.

Remember the image of the artist.. ie same fonts and maybe a similar image so the image is kept up.

Photo's used for digi pack

Here are some of the images that will be used in the my digipack and advert.

Digipack Mock

Audience feedback

On Thursday the 9th December A2 media went to the cinema to view the finished videos for our coursework. It was a fun and exciting trip as it was a great way to see all the different videos that fellow A2 Students had produced.

Heres some feedback...

( Videos to be uploaded soon)

Analysis of 3 Digi packs

QUEEN:

This is a fairly old digi pack designed and published in the late 80's. You can see the colour scheme is fairly plain and the same image is used throughout. There is only one image used on the front of the digi pack.
The same pattern flows through the digi pack with a simple design that is similar and matches the 'QUEENS' famous and memorable logo.

Christina Aguliera

A modern artist, popular amongst a wide audience. Christina has released a number of albums. One of her most recent album 'stripped' shows her image.

You can see the difference between the older digi packs to the most recent released. The 'Stripped' digi pack primarily shows a vivid image of Christina known to all as being revealing and sexual. You can see the difference between 'Queen' and her digi pack as more modern and a bigger focus on the design rather than just the music.

Bob Marley

Bob Marley the most famous reggae artist to hit our charts. Bob Marleys digi pack has a strong colour theme throughout, focusing on the Jamaican and vibrnt colour theme, this digi pack shows it throughout. The digi pack only uses one large image of Bob Marley still blending into the colour scheme. This digi pack is very similar to 'Queen's mainly focusing on the design keeping it simple.

We have finally finished!

After a lot of hard work we have finally finished our video. It was a successful project with all roles played equally.  As a group we worked well together, directing and filming, our scheduled filming days were always well planned and we were mostly successful with the footage, although we did have a stage where we panicked and we felt worried we managed to get feedback from our teachers and were able to produce a better final video.

Finished video

This is our finished video and we are very proud of what we have acomplished as in the beggining we thought that we would not get it done and that everything would be done last minuit, but in reality all we had to do was film more and stay focused to get this video finished as the due day was round the corner. We had gone through a lot of challenges to get this video of how we wanted it, at first the video had no meaning to the song itself and we felt as if the shots had been placed in any order, but we went to lunch time workshops to get the full oppotunity as the completing the video was important to us. We sat done and watch the rought cut to see what didnt work and what we could keep, by doing this we also had to go back to the shots that we had filmed to see what options we still had as there was no time for filming, bit by bit we placed the possible shots down the time line to see they worked, if they didnt we would delete it and find another alternative. We are particularly happy with the whole video, the editing, shots and mise en scene. We worked really hard to get the lypsynch precisely, also we tried to put different effects to add emphasis

Rough Cut Video

Our Rough Cut is a slight preview of how our intial music video is going to look.It gives a brief outline of some of the mise en scene, shots and location that was filmed.

our techer had given us a lot of feed back about our un finished video. At first we were not really happy about what she had told us about the shots and how we needed to change it, but as we watch the video back we realised that at this point criticism was vital as we needed the video to be at its best.

She had told us that on the chorus the clip was left too long  and that we had to some how cut it down or add a new clip. We where told that this rough cut had not made sense we placed different shots with different locations to different parts of the song so there was no structure to our video. when she told us this, we were quite upset as we thought we didnt have that much shots to even transform the video, at this point we had to act quickly as the due date was round the corner. Another criticism we had about this rough cut, was the representation of of the Black male in the hoody, we thought about it and we came to a conclusion that we had to change it because it was a cliche. We noticed that the order of the video we had put together was not according to our story board which was a problem because it meant that we did the video from the top of our heads, all we had to do was change around the shots and make it similar to the story board. As a group we decided that we had to do more filming sessions to make the video complete.

Pitch

The pitch contains our groups initial ideas for our music video, I chosen song was 'No Substitute love' by Estelle, we chose this song as we thought we could film a varirty of shots for it as it would make a good music video. Our target audience is 17-25, as we thought teenagers and adults would be able to relate to the lyrics of the song.

 It shows our locations. Where and what time we will be filming on what days of the week.

What type of shots will be needed e.g medium shots , close ups. and what shots will be used for each scene, it also contains our concept , which our group chose to follow the theme of disjuncture as it dosent tell a story. Our idea was to film a walk through for each scene. At the end of each scene we would film a shot and then film a high angled shot then bring the camera down into a new location. It also states who we think would us.

Filming Photos!!

This is a photo of Parris filming me and feelando as we do the shot when we are walking down.

This is a shot to show how in this group we work together and we take turns tofilm as we feel the eqaul opportunity allows us to reach ou full potential with our filming.

A shot of yoland ewhile she is singing to show the reality of the video as she is singing along to the song playing in the background.

A very cold day but we braved the cold and tried to feel comfortable with what we had. A very natural picture of again parris filming Yolande whilst doing the panning shot.

These are some of the photos we took whilst filming, many of the photos will be used for our digipak ..

We took shots of the location, as this will be seen in the background in many of the scenes in the music video.



Animatic

Shots of potiential locations

We're going to film in number of places first location being inside the college shooting on the green screen where then going to shoot a number of shots in Alexandra's and My house after that we will then move to an ice cream parla called Cookies&Cream and the to a park.