Friday 14 January 2011

2. How effective is the combination of your main product (video) and ancillary texts (digi pack and advertisment)


digi pack 
 We tried to achieve making clear visual links between the digi pack and advert by using the same colour scheme for both products. Same style of fonts and similar images, ones that our target audience will recognise and enjoy.
As our artist is relatively new it was important to focus on setting up her image. 

Our audience can recognise these products as linked products, the
  style of both products share the same theme.  
                                                          
 In our advert and digi pack there is a clear visual image and logo's  of where our target audience can buy this music, it also allows the audience to engage with the new artist. 


Advert

                                                              
 I chose to use image as my main focus for both my products as thats what I believe my target audience would particularly enjoy. Our chosen target audience being young females or females in general would admire indiya and see her as a role model, someone they would admire for fashion tips. Large visual images of Indiya's name are written in large fonts so her face and name are both recognisable when advertising.  

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