Question 3 How did you use media technologies in the construction and research, planning and evaluation stages?

Constructing our music video we where given state of the art video camera which was provided for us by the college. Using this we where able create a video that looked as close as possible to professional however we also used other equipment like memory cards which we used to store our shots on where we will put them on final cut pro to edit once all of our shot where collected.

In the beginning when we where planning our video and what song. We were almost forced to take advantage of site like YouTube that had millions of video of artist where we decided to use Estelle single called 'No substitute Lover'. However we as a group wasn't familiar with the British music scene and were stuck for quiet awhile on who's British and whether we thought we were able to create our own music video. It wasn't long after when we all had a epiphany in some sense as we had a storm of ideas coming from all of us all were British. Some of these ideas were: The Saturdays, Katy B, Kyla and Estelle.

When we finished bickering about what song, location of filming and when we would film. We finally finished filming and we began attempting to edit. With the use of the memory card we was able to store all our shot which we took from the memory card a put in a folder we create on a computer. From here we began 'importing' all our shots onto 'Final cut pro' where we started editing the music video. From 'Final Cut Pro' we were able to use a slow motion effect at the end of our music video which gave it a smooth ending and also it match to speed of our editing well.

 Using "Photoshop and Quark" we were able to construct our ancillary products. However me personally didn't use Quark but was taught how to just in case. Using photoshop we was allowed to take picture we took during filming ect, and put them onto the digipaks panels to create the covers of our digipaks. At our Photoshop tutorial we was told how to use the 'Magic Wand' looking icon to cut around picture and 'Inverse' them so we didn't get the backgroud part of a picture which we never wanted to use. I felt this was the most important tool I used on photoshop.

My font was found in photo-shop however when constructing my Digipak i used a website called www.cooltext.com where I looked for some new and fresh fonts. In the end i decided that i'll use a simple font that went well with the artist name. our artist was called 'Indiya', kind of like indie. So I thought I use a indie font and after doing some research I found out that there are quite a few indie album covers with similar font styles. Using the photo-shop we were able to change the color of our text, in my case a shade of purple as the fushia my planned font color wasn't on photo-shop.