When creating my digipak i used many media technologies , youtube being a popular free video sharing web site which lets users upload and share video clips helped me in my research as i was able to look at different genre's of music , which helped me to decide the best genre i was able to make a music video for. Firstly as a group we made a shorlist if potiential songs we wanted to make a music video to we came out with 'Missing You' by The Saturdays being the first one as we all liked the song, we watched the video on youtube as we tried to gather ideas together for our video as we was creating a music video for the genre of pop. As we kept watching the video we felt there was only a certain amount of things we could do for the video as it was set by a beach, we thought this was hard as we couldnt film by the beach as it was copying the video which we wasnt allowed to do and also because the lighting would be very different as it was dull and raining. After talking it over we decided to look at more music video's , we finally came up with a song called ' No Substitute Love' by Estelle , we felt this was alot easier as we all knew the song and all had possible ideas of how to shoot the video. As we was now creating a music video for the genre RnB , we was alot happier as that was the genre we mostly listen to. I was now able to look the variety of shots that was used and how they were shot. Youtube also helped me to study the artist (Estelle) as our artist 'Indiya' is heavily influenced by Estelle's style and wanted ways to show our new and up-coming artist.
When creating our music videos , we had to use a video camera, this was alot harder as in our first year we was able to use tri pods, when watching music video's i noticed alot of the shots where shot using a hand held camera. At the start i found this tricky as this was my first time filming for a long period of time without a tri pod, this began to get easier as i was filming on many days of the week. Filming by hand was easier as i had the advantages of fliming panning shots and tilts without having to turn or pick up the tri-pod.
Whenever having to film a particular scene we always had to take a still camera with us. This was important as we was needed to take photos of the location and artist, as we was creating a digipak and advertisement we needed a picture of the artist on our front cover.
When creating our rough cut for a music video, out intial idea was to use the' Green Screen' as we liked the backdrop off the ruffles of the curtain in Estelle's music video No Substitute love. Trying to create our on idea for the background we came up with the idea of using the green screen and editing the background to make it white. We wanted to add effects but couldnt find a suitable one that would fit that particualr scene. We then decided to change the background to black, we found it hard as we was unable to cut and select the artist (Yolande- the girl in the music video) onto the black background as you was able to see a green line around the body. So we decided to take it out and film it differently.
As we had to design and create a digipak and advertisement i found photohop really helped me as i was able to create a girly digipak by editng my photos that i took using the still camera , when researching digipaks on yotube i noticed most of the images of the artist are always close ups or meduim close up as it is important that the audience are able to see the artist's face. Taking that into consideration i took an extreme close up of (Indiya's) face , an used effcets such as filter, an also added make up to her eyes which i done by selecting her eyes and then using Hue Saturation to match the colour of the tile of her name. It also was useful in helping me change fonts and knowing the right fonts to use to attract my specific target audience.
Using Final Cut Pro played a main part in my music video as this is the software which helped to put it all together. On Final Cut Pro, we was able to use effects and transitions to make our video look proffesional and effective and was able to add and delete scenes thats i needed and didnt need. It also helpes me to see various shots that i've shot but didnt yet use.It allows me too edit and cut scenes in the right places. We added transitions to our a music video one of then being a fade out , this helped alot as we wanted to come to an end but the song still had minutes left using the fade out we was able to cut the song without having to stop it abruptly. 
Anamatic
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