- Illustration: This is where the viseo tells the story of the lyric "Pap dont preach" (Madonna) for example. Dance is often used to express the feeliings/moods in the song.
- Amplification: Occurs when the videos introduce new meanings that do not contradict with the lyrucs but add layers of meaning.
- Disjuncture: Tyhis is where there is a little connection between the lyric and video or where the video contradicts the lyric. Michael Jackson's Man in the mirror.
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